A Brief History On November 1, 1893, a small force of British soldiers defeated a much larger force of African warriors at the Battle of Bembezi in the South of Rhodesia (now Zimbabwe) during the First Matabele War.  The British force carried the day mainly because of the addition of the Maxim machine gun to their arsenal, a weapon that was the brainchild of American inventor Hiram Maxim. Digging Deeper At Bembezi only 700 British soldiers faced 10,000 Matabele (various spellings) warriors, of which 2000 were armed with rifles and the other 8000 armed with spears and more primitive weapons. …

A Brief History Sometime between 5 and 23 million years ago, tree dwelling great apes began building sleeping platforms, including wooden pillows, to improve their sleep.  Today, one of the stylish, as well as elegant way to pack the retail products, is the pillow packaging. These boxes are designed in a way that creates a unique and creative style to your products. Add to this, pillow-shaped boxes are not only used for the retail packaging purposes but also for the packing of gifts and favor at different events. So, if you need a full-fledged package that is able to wow…

A Brief History On October 31, 1917, during World War I, the war that brought the mass use of machine guns, armored vehicles, airplanes, and poison gas into warfare, a singular battle stands out as an anachronism when the British Egyptian Expeditionary Force sent infantry and cavalry units against the Yildirim Army Group (Ottoman Turks and Germans) defending the town of Beersheba in the Negev region of what is now Israel.  Incredibly, the largely Australian and Anzac mounted troops made the cavalry charge with their rifles slung over their backs, and their bayonets in their hands! Digging Deeper After some…

A Brief History In 1958, Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing.  The reach of direct marketing is increasing day by day and Apifonica is the best medium which is helping in this process of marketing. With the help of this amazing tool, one can easily connect with their customers from all across the world conveniently with various channels. Apifonica is a helping tool for companies who want to build their exceptional communication with customers via SMS, voice calls, social media messaging, etc. In addition, Apifonica is also beneficial in your direct marketing approach. In…

A Brief History On October 30, 1806, 5,300 Prussian soldiers defending the city of Stettin surrendered to only 800 French soldiers commanded by General Lassalle, falling for the ruse that the French force was much larger.  We previously used this example of wartime trickery as the start of our article, “Fooled You! Battles Won by Trickery.”  Today we continue to explore the use of ruses, false information, decoys, fakes and general trickery in the conduct of warfare.  Here are some more such incidents, and like our previous article, concerning World War II (with other tricky battles from other wars to…