A Brief History In 1958, Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing.  The reach of direct marketing is increasing day by day and Apifonica is the best medium which is helping in this process of marketing. With the help of this amazing tool, one can easily connect with their customers from all across the world conveniently with various channels. Apifonica is a helping tool for companies who want to build their exceptional communication with customers via SMS, voice calls, social media messaging, etc. In addition, Apifonica is also beneficial in your direct marketing approach. In…

A Brief History On October 30, 1806, 5,300 Prussian soldiers defending the city of Stettin surrendered to only 800 French soldiers commanded by General Lassalle, falling for the ruse that the French force was much larger.  We previously used this example of wartime trickery as the start of our article, “Fooled You! Battles Won by Trickery.”  Today we continue to explore the use of ruses, false information, decoys, fakes and general trickery in the conduct of warfare.  Here are some more such incidents, and like our previous article, concerning World War II (with other tricky battles from other wars to…

A Brief History From 1990 and until 2062, from approximately September 16 to October 30, the Sun transits the constellation of Virgo.  If you are a Virgo, you know you can be an insufferable perfectionist, often at the cost of sour relationships at home. Your ‘high standards’ drives people nuts and sometimes against you. Having said that, the quality of work is out there for everyone to see and there is good reason why your work might be recognized and lauded. The rationale behind this happening is because of your being analytical. Sometimes at the cost of your peace of…

A Brief History People bartered before money came into play in 610-600 B.C. when the Lydians created the coin. Paper money was created by the Tang Dynasty in 618-907 A.D. Since money came into existence, people had to figure out a way to transfer that money to others, and we explore that here. Digging Deeper Just Traveling The reality is the transfer of money or goods has been in existence for a long time, and it happened in the most non-technical way: traveling. People who needed to transfer goods or money traveled to make sure those goods got to the…

A Brief History On October 29, 1877, former Confederate States of America Army General Nathan Bedford Forrest died, but despite being an early member of the infamous racist organization, the Ku Klux Klan and serving as the first Grand Wizard of the notorious hate group, he had changed his tune, denying involvement with the Klan and denouncing the racism and violence associated with the KKK! Digging Deeper If you believe Nathan Bedford Forrest is something of a folk hero to White Supremacists, and conversely a hated and despised person by those seeking racial equality, you would be right!  Forrest’s contribution…