Author Iuliia Nesterenko

Iuliia Nesterenko

Iuliia Nesterenko is a contributing writer at eSputnik. Her focus is on exploring current digital marketing trends and describing new strategies for email marketers.

A Brief History On September 23, 1983, The MCI Mail service was launched as the first commercial email service to use the internet.  Nowadays, it may look like big corporations have a bigger budget and, as a result, more marketing tactics and resources (designers, programmers, translators, etc.) to benefit from email marketing; however, small businesses can also capitalize on this communication channel due to its versatility and flexibility. While it may take multinational companies much time to resonate with local customers, small brands can faster build close relationships with communities through more personal communication and human-like campaigns. Let us take…