A Brief History
On February 21, 1947, a new era in photography began with the demonstration of the first “instant” photos!
Digging deeper, we find inventor Edwin Land showing off his new Polaroid Land Camera to an adoring public.
Able to take a picture and develop it right there in your hand in a minute or so was a great advance over having to send exposed film to a photo lab or laboriously developing the film in your own darkroom.
The privacy of taking photos that could be developed away from the prying eyes of lab techs was another buyers’ incentive, and Polaroids became synonymous with privately-taken racy photos!
The practical use of instant photos was also apparent for the instant production of driver’s licenses and other ID photos, as well as mug shots and booking pictures, souvenir pictures in tourist traps and quick snaps of job applicants, shoplifters, etc.
In 1983, with the retirement of Ed Land, the Polaroid Camera stopped using the “Land” part of its name. For obvious reasons, many people had erroneously thought that the “Land” part of the name referred to the camera being unsuited for underwater photos, although in a way, this was true!
Polaroid was originally known for making “polarized” sunglasses which had reduced glare. Another Polaroid invention, the instant movie film, was a huge flop and cost Land his chairmanship at Polaroid.
In 2008, Polaroid stopped making its signature instant cameras and concentrated only on digital cameras. The day of the instant Polaroid had passed! In 2003, the hip hop duo Outkast immortalized Ed Land’s invention with the line “Shake it like a Polaroid picture” in their hit song “Hey Ya!” in which they refer to the part of the early Polaroid process where preservative would be rubbed on the fresh photo and shaken to spread it evenly.
The phrase has come to mean (in urban parlance) to dance or move provocatively in an alluring manner. Jenna Bush, daughter of former President George W. Bush, used the phrase at the Republican National Convention when she said of her parents, “…they’ll even shake it like a Polaroid picture!”
Ed Land died in 1991 at the age of 81, no longer shakin’ like a Polaroid picture!
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